Rose OdetteA great product that nobody knows about can lose to a weaker product that customers recognize. They cannot choose a solution they don't know exists. Strategy 6 in my Built to Charge framework is Go-to-Market Domination. The central idea: building y
Rose OdetteYou don’t need a giant operations manual to begin. Choose one task you repeat. Write down the steps, assign an owner, and define the finish standard. Then use that checklist on the next real job. Fix the gaps before you automate.
Rose OdetteWhat does “industrial strength” have to do with a business plan? Think about what those words promise: something strong enough for demanding work. Something you can put under pressure and keep using. Your business plan should earn that description,
Rose Odette• Do your agreements clearly define the work, payment and responsibilities? • Who owns your original work, and what do you have permission to use? • Which obligations apply to your business, who handles them and when are they due? • Who can access cu